The European Union has pledged to transition to a net-zero greenhouse gas emissions economy by 2050. This goal requires the land use sector to deliver both steep emissions reduction and enhanced carbon sequestration. The EU Green Deal offers a unique political momentum to raise EU-wide awareness for a fundamental reform of the food system that also addresses the challenges of protecting carbon sinks and halting deforestation. The program aims at reducing Europe’s greenhouse gas emissions by reforming policies towards a sustainable food system, the protection of carbon sinks and deforestation-free supply chains within and outside of Europe. The program supports policy analysis, strategic communications and coalition building between citizens, civil society actors, farmers, consumers and progressive industry to articulate and enable holistic solutions and socially just transition pathways.