women themselves want to have seven children The question is how do we justify coming in there to fund efforts to persuade them otherwise We justify it because it is what the govern ments of those societies are pursuing But I sometimes wonder if it s appro priate Zenda what would you say is important in those cases Zenda Ofir When you intervene in a society from the outside you need to be extremely sensitive What you do will not be sustainable unless the people in that country themselves take control of implementing and sustaining the change and have the desire to drive it And you need to understand the systems in which you are conducting your work and interventions That s why it is interest ing to talk about big data which is quantitative as well as thick data which brings a lot of qualitative understandings together And then there is warm data which allows one to understand the interrelations in systems Zoran you are working locally in Bosnia Herzegovina What do you think can make philanthropy more effective Zoran Puljic For us to work better collectively to make a better impact and have a better evaluation I think we need to find ways to use the data being collected by all of us individual ly across the world together so we can have these systems live and responsive to everything happening in the field In large corporations there is data collection across all the companies data analytics predic tions In the non profit sector we are not yet harnessing the full potential of the data being produced In order to do so we have to become more digitalized more co operative and open to using artificial intelligence to analyze it That is the future of the sector and if we don t start doing that now we re not going to be able to meet the vast challenges of today Larry Kramer Building the infrastruc Larry Kramer is president of the William and Flora Hewlett Founda tion one of the 20 best funded foundations in the world The US based foundation works around the globe primarily in the fields of education reproductive health and environmental protection Kramer has repeatedly spoken in favor of both more co operation between founda tions and long term grantmaking strategies volunteers working with us across the country We re also joining forces with almost half of our country s municipalities For every euro we put in they put in at least another These two euros are then matched by local businesses other nonprofits and citizens Finally these funds are used for communities and managed by young volunteers Our legitimacy comes from the fact that decisions are made by young people for young people by local people for local people rather than being centrally managed from our office Larry how do you legitimize the actions of the Hewlett Foundation and towards whom do you feel accountable Larry Kramer We are not accountable to customers in a private market ture for good philanthropy is itself a place for collective action but virtually no funders have any interest in doing it We have been at it for quite a while and only have something like four partners in the entire world who want to put the money and resources into things like that Unlike democratic governments philanthropists and foundations are not elected to form and shape society So while speaking about effectiveness and impact we should not omit the question of legitimacy What do you think legitimizes the actions of philanthropy in our societies Zoran Puljic I think we need to be fully transparent What legitimizes us in our case is that we build a huge online and physical network of young 31THE MAGAZINE 2 19

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