Agadir (Morocco)

Agadir is one of Morocco’s major urban centers and one of its most culturally diverse cities, with a population of over 940,000 people (as of 2021). The project team in Agadir is represented by experts in the fields of entrepreneurship and youth civil society.

The project aims at empowering the entrepreneurial spirit and encouraging inclusive approaches among newcomer and local entrepreneurs. Currently, there is a lack of communication between local entrepreneurs and newcomers. The city lacks inclusive structures and spaces for interactions, and the absence of an inclusive approach in entrepreneurs’ business models is impacting economic collaboration.

The project aims at mobilizing local entrepreneurs and newcomers around collective actions. It will design innovative approaches to motivate, engage, and help entrepreneurs create inclusive experiences through common projects.

Rabat (Morocco)

In recent years, Morocco has become a destination for many immigrants from sub-Saharan Africa. Many of them stay in the capital city of Rabat, which has a population of 1.9 million people (as of 2021). The project team from Rabat represents the business community and the private and public sectors.

The project addresses the challenge of insufficient dialogue on the business case of cultural diversity in the Moroccan private sector and companies’ lack of awareness of the advantages of cultural diversity – such as the added value that newcomers’ talents bring to companies. Some specific sectors recruit more newcomers, but they lack a mature, solid business case for this process. Corporate social responsibility (CSR) initiatives have yet to include cultural diversity and the integration of newcomers.

The project offers a five-step approach towards greater representation of newcomers in the different employment sectors: 1) mapping CSR initiatives, 2) identifying interested employers, 3) co-creation of an inclusive recruitment charter, 4) events for business leaders, and 5) establishing connections between newcomers and companies.

Augsburg (Germany)

In Augsburg, a city in the south of Germany with around 300,000 inhabitants (as of 2019), 50% of whom have immigration histories, the project is being implemented as a cooperation between the Peace Office of the City of Augsburg and “Tür an Tür Integrationsprojekte gGmbH” (“Door to Door Integration Projects”), an organization that initiates and designs projects to help integrate immigrants into the labor market.

The main challenge to be addressed is the divisive public perception of immigrants, to which media representation contributes significantly. Besides, newcomers find themselves barely represented in the media.

The project aims at developing approaches for action that can serve as a guide for media makers in Augsburg and Germany. The aim is to sensitize local media producers to issues of discrimination and racism and to increase their diversity competence. The project team intends to collaborate with local media markets, municipal representatives, and other social organizations, as well as freelancers, graphic designers, etc.

Leipzig (Germany)

Around 15% of the almost 588,000 (as of 2019) citizens of Leipzig, a city in the federal state of Saxony, have immigration backgrounds. This is the highest percentage in Eastern Germany (except for the capital city of Berlin). The project in Leipzig is carried out by the Department of Migration and Integration of the City of Leipzig and the Leipzig Migrant Advisory Group at the “Verband binationaler Familien und Partnerschaften, iaf e.V.” (Association of International Families and Partnerships).

The project addresses the challenges facing various groups of immigrants, but especially EU foreigners living in Germany. The challenges include restricted access to social security benefits, largely based around employment status. Newcomers struggle to access unemployment benefits, child benefits, housing allowances, free-of-charge German “integration courses,” adequate healthcare, etc.

The project aims at addressing these challenges by working to include immigrant groups into the social fabric of the wider Leipzig community. Its target groups range from locals to potential employers, purveyors of social security benefits, healthcare providers, and housing associations, among others. It will encourage these actors to design more efficient ways to interact with newcomers through which all stakeholders can benefit.

Lethbridge (Canada)

Lethbridge is a mid-sized city of over 100,000 people (as of 2020), located in the southern part of Alberta, Canada. It has been growing increasingly diverse and welcomes immigrants from around the world, including refugees (e.g., from Syria and Bhutan). In 2016, a new Multicultural Centre was opened in Lethbridge, serving as a community hub for more than 30 ethno-cultural groups from across the region. The project team in Lethbridge is represented by public policy experts from the Lethbridge Local Immigration Partnership (LIP), Economic Development Lethbridge, and the Lethbridge Public Library.  

The focus of the project is financial literacy among newcomer families, as the project team has identified a high need for free, easy-to-access financial literacy education programs. Newcomers often lack a firm foundation for financial success and are also confronted with a range of other issues associated with money: stress, mental health problems, or family breakdown.

As a solution, the project team will implement a 12-month financial literacy education program for newcomer families. Moreover, the program will include a mental health component and monthly connection events.

Montréal (Canada)

Montréal, with its 1.9 million inhabitants (as of 2018), is a city with a highly multicultural profile located in the Canadian province of Québec. Around 150 languages are spoken there, and a broad spectrum of religions are practiced. The project team is made up of advisors and officers from the Montréal Newcomer Office (BINAM) and the Round Table of organizations serving refugees and immigrants (TCRI).

The economic inclusion of immigrants remains a major challenge in Montréal. There is a gap between the unemployment rates of people born in Canada compared to those of newcomers (people who have lived in the country for 0‒5 years), which the project aims to address.

Through the “Inclusive Montréal at Work” strategy, which encompasses a multitude of actors from the private, institutional, and public sectors, the project aims at real transformation within workplaces, including awareness-raising and communications strategies. The focus will lie on connecting newcomers with employers, human resources departments, managers, and colleagues.