Insights

Lukas Ulrich/WWF

Answering the guiding question, “How can I live within the limits of our planet?”, these YouTubers publish videos about topics such as extreme weather, plastic pollution of the oceans, or meat consumption on their channels.

In brief

About the project

Earth Overshoot Day symbolically marks the date when mankind has used more from nature than the planet can renew in the entire year. Starting with the Earth Overshoot Day 2018, August 1, a total of nine videos will be released over the course of a year on the channels of YouTubers such as Mr. Trashpack, Dillan White, and I'm Jette. Answering the guiding question, “How can I live within the limits of our planet?”, the YouTubers talk about topics such as extreme weather, plastic pollution of the oceans, or meat consumption. The content for the videos was jointly developed by young people, scientists, and YouTubers in several workshops. Scientists join the discussions in the comment sections of the channels and answer questions. Initiators of the campaign are the German branch of the World Wide Fund for Nature (WWF) and the educational initiative MESH Collective.

Your contact persons

Tina Harms
WWF Deutschland
e-mail to Tina Harms
Julia Althoff
MESH Collective
e-mail to Julia Althoff

Contact at the Foundation

Niels Barth
Senior Project Manager
Tel+49 711 46084-300
e-mail to Niels Barth